Insider reveals: Why the billion-dollar Red Bull-Porsche deal failed

(Motorsport-Total.com) – It has been almost exactly four years since, in late summer 2022, one of the most spectacular joint ventures that Formula 1 has ever seen fell apart: Red Bull and Porsche had agreed to do Grand Prix racing together – before Red Bull backed out at the very last minute of the negotiation marathon.

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Photo for the news: Insider tells: Why the billion-dollar Red Bull-Porsche deal failed

Since then, the people involved have rarely spoken publicly about the failed mega deal. But Fritz Enzinger, who at the time was simultaneously head of Porsche Motorsport and the Volkswagen Group’s corporate motorsport, has now confirmed in an interview at the members’ regulars’ table on the YouTube channel of Formel1.de (recorded on July 29, 2026) how far advanced the negotiations were back then.

Enzinger says there was already “a handshake between Oliver Blume and Didi Mateschitz,” the top CEOs on the Porsche and Red Bull sides. And he confirms stories from that time that even the release of a joint press statement was already planned: “It is true that for Spielberg or the race after, it was planned to go public.”

Photo for the news: Insider tells: Why the billion-dollar Red Bull-Porsche deal failed

In his perception, the public announcement was delayed because “there were still a few points in the regulations that were not quite clarified. It was clear that if you commit, you come into Formula 1,” then it would have been difficult to enforce the rule changes desired by Porsche and Volkswagen in the powertrain area. “Because of that, they simply left some room and said: ‘Okay, then we wait for the next race.'”

Not Porsche, but Red Bull suddenly no longer wanted to …

But the announcement was not only delayed – ultimately, it never happened at all. Enzinger recalls the decisive days as a “shift” at Red Bull, “and it simply did not come to the entry.”

Enzinger does not want to speculate about the reasons for Red Bull’s change of mind. The fact is, “Didi Mateschitz was already very, very ill,” and negotiations had to be conducted not only with the 49 percent Austrian share within Red Bull GmbH but also with the Thai majority owners. “And then the switch simply happened,” he recalls.

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Rumors that Porsche was also negotiating with other teams at the time are dismissed by Enzinger as fiction: “Porsche was only ever talking to Red Bull during that phase. […] The constellation was unique, and because of that, they were so focused on that that they actually did not hold parallel talks. […] From Porsche’s side, there was really only the goal to enter Formula 1 with Red Bull.”

A letter of intent between the two parties had already been signed before the failure and went far beyond just supplying the powertrain in its architecture. Porsche planned to deliver the power unit to Milton Keynes – and to take over 50 percent of Red Bull’s Formula 1 operation. In a “partnership on equal footing,” as it was described externally at the time.

Enzinger: Good that only one VW brand is in Formula 1

Ultimately, the Volkswagen Group did not send both of the considered brands into Formula 1, but only Audi: The Ingolstadt brand with the iconic four rings took over the Swiss Sauber team, which has been competing in the World Championship as the Audi factory team since 2026 with Nico Hülkenberg and Gabriel Bortoleto.

As much as Enzinger wished at the time to bring “his” brand Porsche into Formula 1 with Red Bull, he now believes, with four years’ distance, that the failure also had something good: “In hindsight, seeing how difficult the situation in the automotive industry is now, I think it is also good that it failed. Good that Audi is involved, a brand from the group. But I really find it very, very hard to imagine that two brands would have been possible.”

By the way: On the YouTube channel of Formel1.de, three copies of the book “Grand Prix Stories – Behind the Scenes of Formula 1” are currently being raffled, all signed by Fritz Enzinger and author Christian Nimmervoll. The book dedicates a whole chapter to the review of the Red Bull-Porsche billion-dollar deal. (ADVERTISEMENT: Special Edition “Grand Prix Stories” signed by Fritz Enzinger now available online!)

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