(Motorsport-Total.com) – Now the Racing Bulls are really becoming a driving advertising can. After the little sister team of Red Bull promoted the “Spring Edition” of the energy drink at the last Formula 1 race in Japan and started in the white and red colors of the cherry blossom flavor, the next bestseller follows at the Grand Prix in Miami.
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Just in time for the release of the new “Summer Edition” Sudachi-Lime, the young bulls have thrown themselves into the summery yellow of the matching can, bringing back a color to the field that has been sorely missed since the Jordan days (yes, okay, there was also Renault).
If you’re wondering what a Sudachi is: it is a Japanese citrus fruit.
Matching this, there is also the corresponding team clothing, which features a fine citrus pattern reminiscent of the inside of the fruit.
At the unveiling, motorsport met watersport to create quite a stir. Wakeboard athlete Günther Oka jumped over a ramp with a backflip over the car, pulling off the cover in mid-air. When the cloth flew away, the bright new design was revealed.
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“The design of the Red Bull Summer Edition brings a vibrant energy that reflects who we are as a team – creative and ready to push boundaries,” emphasizes CEO Peter Bayer. “We are very excited to give wings to the new seasonal flavor and bring the distinctive design to the track this weekend.”
With this, the Racing Bulls are starting in Miami for the third time in a row with a special livery: in 2025 the team was here in pink, in 2024 in a colorful rainbow design.
“Miami has become a special place for the Racing Bulls to express who we are as a team,” says Bayer. “In the last two years, we have used this race to present something bold and unique, and this latest livery is no exception.”
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